Sales in Australasia< back
Sales in Australia $2.02 billion (an increase of 45% in the last 5 years)
Sales in New Zealand $234 million (an increase of 40% in the last 5 years)
Reach:
71% of business travellers surveyed reported having received a promotional product in the last 12 months.
33.7% of this group had the item on their person.
55% of people kept their promotional product for more than one year.
75.4% said they kept their promotional product because it was useful.
Recall:
76.1% of the respondents could recall the advertisers name on the product they have received in the last 12 months
In comparison, 80% of participants answered yes to reading a newspaper or magazine in the last week but only 53.5% of them could recall the name of a single advertiser.
Source of the information is from APPA.
The Australation Promotional Products Association.
This information is part of a power point presentation given by the APPA CEO William Kestin.
Some parts have been slightly adapted to suit New Zealand conditions.
All material Copyright 2006 William Kestin.
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